Privacy Policy | SOCAL Brokers

Privacy Policy

Last updated: September 20, 2026

SOCAL Brokers ("we," "us," or "our") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website yoursocalbrokers.com or contact us for real estate or mortgage services.

1. Information We Collect

We may collect the following types of information:

  • Personal Identifiers: Name, email address, phone number, mailing address
  • Financial Information: Income range, credit range, down payment amount (for pre-approval purposes only)
  • Property Information: Property address, purchase price, loan balance
  • Usage Data: Pages visited, time spent, browser type, IP address
  • Communications: Messages, SMS replies, form submissions, and chat widget conversations

2. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and provide real estate or mortgage services
  • Send you relevant information about home buying programs, refinance options, or market updates
  • Send SMS text messages if you have opted in (standard message and data rates may apply)
  • Improve our website and services
  • Comply with legal and regulatory obligations under California and federal law

3. SMS / Text Message Communications

By submitting your phone number on our website or texting a keyword to our business number, you consent to receive SMS messages from SOCAL Brokers. Message frequency varies. Message and data rates may apply. Reply STOP at any time to unsubscribe. Reply HELP for assistance. We do not sell or share your phone number for third-party marketing purposes.

4. How We Share Your Information

We do not sell your personal information. We may share your information only with:

  • Licensed mortgage lenders and title companies as needed to process your loan or real estate transaction
  • Service providers who assist us in operating our website and communications (bound by confidentiality agreements)
  • Law enforcement or regulators when required by law

We do not purchase or sell leads, and we do not engage in affiliate marketing programs that involve sharing your personal data.

5. California Privacy Rights (CCPA)

If you are a California resident, you have the right to: (1) know what personal information is collected, (2) know whether it is sold or disclosed and to whom, (3) opt out of the sale of your personal information, (4) access your personal information, and (5) equal service and price, even if you exercise your privacy rights. To exercise these rights, contact us at the information below.

6. Cookies and Tracking

Our website uses cookies and similar tracking technologies to improve your browsing experience and analyze site traffic. You may disable cookies in your browser settings, though some features may not function properly.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the internet is 100% secure.

8. Links to Third-Party Sites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

9. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Your continued use of our website constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or your personal information, contact us at: